Agents unlock greater earning potential and knowledge about co-owners with a quick, easy process
SAN FRANCISCO, October 31, 2022 /PRNewswire/ — Pacaso, the leading technology-enabled real estate marketplace helping people to buy and co-own a luxury second home, today launches its Pacaso Second Home Specialist certification program, enabling agents to grow their business, increase their knowledge of co – Unlock ownership and exclusive benefits.
The Pacaso Second Home Specialist Certification Program is a simple five-step process that includes learning co-ownership best practices via the Pacaso Agent Playbook, gathering resources and tips for sharing co-ownership with agent networks, and taking a live virtual tour of a Pacaso includes during an at-home overview webinar, as well as submitting a referral.
In addition to a 3% referral commission and Pacaso equity for each completed referral and an additional 1% lifetime resale commission, Agents who complete the program will receive a Pacaso Second Home Specialist badge, Complimentary Registration Pacaso access for agents ($1,000 value) and more exclusive ways to grow their business. Because the company October 2020 Launch, Pacaso overpaid agents 21 million dollars in total gross commission income (GCI).
“By quickly learning our new certification program for second home professionals, agents will have the knowledge they need to talk about co-ownership and build further confidence with their clients about homeownership options,” said Vice President of Industry Relations Marnie Blanco. “The process is so easy to complete and prepares the brokerage business for growth in 2023.
The debut of the Pacaso Second Home Specialist certification follows the Pacaso agent referral dashboard Launch, which enables agents to seamlessly refer potential second home buyers, track the status of their referrals and commissions, and receive transparent updates about the referral at every step.
“Faced with market uncertainty, successful brokers are already creating business plans for the next year. The best plans always involve continuing education and exploring new ways to grow their business – making this certification a “must have” for brokers. The buyers who buy High-end second homes tend to have friends who also buy high-end second homes, so if you don’t tell your clients about co-ownership and pacaso, someone else will,” he said Jeff KennedyVice President of Leading Real Estate Companies of the World.
Pacaso works closely with all interested real estate agents and brokers to support customers in buying and selling a second home. Brokers earn a finder’s fee of 3% on the stock price and Pacaso equity in the form of 500 Restricted Stock Units (RSUs) when they help clients co-own a luxury second home in destinations, regardless of where they are based or licensed. Pacaso manages the entire process to make it easy for agents, from scheduling tours and answering questions to managing inspections and escrow.
The real estate industry is embracing co-ownership as the Real Estate Standards Organization and its members have defined co-ownership as a real estate type in 2021. Engel & Völkers, RE/MAX and Better Homes and Gardens® Real Estate introduced Pacaso and Co-Ownership to their already full-service luxury brokers and networks, and Leading Real Estate Companies of the World® selected Pacaso for its Solutions Group program .
To learn more about working with Pacaso, please visit the Pacaso Agent website.
Pacaso® is a technology-enabled marketplace that is modernizing co-ownership to make second home ownership possible and enjoyable for more people. Pacaso curates luxury deals with premium amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and professionally manages the home after purchase, supporting seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in the best second home destinations around the world. Pacaso has been certified as a Great Place to Work and recognized as one of Glassdoor’s 2022 Best Places to Work.
For more information about Pacaso and to view luxury second home listings, visit www.pacaso.com or download the Pacaso app for Android or iPhone. You can also follow Pacaso on social media at @PacasoHomes TwitterInstagram, Facebook and YouTube or @Pacaso_Homes on TikTok.