The innovative program provides online shoppers with safe, stylish “like new” furniture while reducing furniture waste while expanding shopping opportunities for families across the country
Austin, Texas, October 31, 2022 /PRNewswire/ — Leading provider of children’s home furnishings Million Dollar Baby Co. today announced the launch of its recommerce program in partnership with groundfound, the pioneer and market leader in recommerce for oversized items. Million Dollar Baby Co. is the first baby furniture company in the United States to launch its own resale program to help shoppers protect the planet while saving money on the safe, quality, and attractive products they want and need.
The program, part of Million Dollar Baby Co.’s sustainability commitments, offers style-conscious and environmentally conscious customers the opportunity to purchase unused open-plan and returned nursery furniture from the company at a discount over a branded shop windows and on the FloorFound shop. The online storefront offers instant access to elegant and sophisticated furniture favorites from babyletto, DaVinci, and Million Dollar Baby Classic at a reduced price while reducing the amount of waste created along the way. To date, the new program has kept more than 12 tons of furniture in circulation.
Million Dollar Baby Co. X FloorFound
Million Dollar Baby Co.’s resale program makes it easy for customers to purchase returned cribs, glides, and dressers. An inspection and assessment process managed by FloorFound ensures that returned and opened cardboard items meet the strictest safety and quality standards before resale. Items condition can range from brand new to being returned with the box open, to some with minor scratches or blemishes.
The re-commerce program also offers savings for consumers looking for the best in style and value. Items sell for an average of 54% of their original price, and successful promotions on brands’ e-commerce homepages and email marketing highlight potential cost savings and detail the inspection process that ensures resale goods are in excellent condition. Once purchased, resold items are quickly shipped nationwide through FloorFound’s fulfillment network, with a premium delivery experience on par with buying new products.
“As a manufacturer of goods for babies and children, our business is literally the future, so we see the environment as one of our core responsibilities as a company. An industry problem – 9 million tons end up in landfills every year,” said Julia Bedanova, COO at Million Dollar Baby Co or even third party owners of our products. The program builds on our reputation for superior style and value while helping us explore new avenues for growth and customer retention.”
“Families with a due date circled on the calendar can’t wait months for a crib to arrive,” said the FloorFound CEO Chris Richter. “Thanks to our dedicated network of recommerce processing centers positioned in strategic locations across the country, we are able to promptly deliver items while reducing the carbon footprint of resale.”
About Million Dollar Baby Co.
Million Dollar Baby Co. (MDB Co.) was founded in 1990 and prides itself on being family owned and operated los Angeles today. Now, 32 years later, the award-winning organization has grown to 7 different brands of children’s furniture, varying in style, aesthetics and price range. Featuring some of the most sustainable and innovative designs in the industry, MDB Co. has the largest portfolio of Greenguard Gold certified items and uses sustainable materials such as: New Zealand Pine and Repreve Eco Performance fabrics. Products are available from retailers like Target and Amazon, local baby shops, and specialty retailers like Pottery Barn Kids.
FloorFound is focused on protecting the planet by extending the lifecycle of oversized retail products. Founded with the mission of enabling a circular future for all retail, FloorFound’s end-to-end recommerce platform and extensive warehouse network simplifies the complexity of oversized returns and resales, from coordinating item pickup and inspection to for marketing, sales and revenue generation. joybird, Floyd home, Burrow and Inside Weather rely on FloorFound to power their resale storefronts and drive traffic through the FloorFound marketplace. With FloorFound, large objects can find new life and bring new joy. For more information visit https://floorfound.com/.